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GSK — Healthy Living Family Campaign
Character Developed and POSM
A family-focused health campaign designed to communicate wellness messages in a friendly, accessible way. The project translated complex health information into approachable POSM and character-led visuals.
Industry
FMCG
Client
GSK Malaysia
Year
2020
Role |
Visual Design & POSM Development
​
Scope |
Campaign Visuals • Character Design • Retail POSM
Outcome |
A flexible POSM system that supported effective in-store communication across multiple retail and educational touchpoints nationwide.
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