AEON — Mid-Autumn Festival 2025
Festival Campaign Theme Developed
Created a comprehensive creative proposal combining cultural storytelling with modern visual execution to enhance footfall and create an immersive festive retail experience.
Industry
Retail
Comapny
AEON
Year
2025
中秋『家』节，月圆心团圆
中秋佳节，圆月高挂，象征着团圆与美满。在这个特别的时刻，家的温暖比月光更耀眼，亲人的陪伴比月饼更甜美。无论身处何方，抬头望月，心便与家人紧紧相连。让我们在这个中秋『家』节，珍惜团聚的美好，感受家的温暖，让爱在圆月下汇聚，共度温馨时光。
Scope |
Festival Theme and Key Visual Developed
Concept |
A Full Moon, A Full Heart
As the full moon rises, it symbolizes reunion and harmony. During this Mid-Autumn Festival, the warmth of home shines brighter than moonlight, and the company of loved ones is sweeter than mooncakes. No matter where we are, gazing at the moon connects our hearts to our family.
Objective |
Redefining Traditions for the Modern Generation
To create a visually stunning and culturally meaningful campaign for the Mid-Autumn Festival, bridging traditional Chinese heritage with contemporary trends.
This campaign aims to resonate with younger audiences, making the festival relevant, stylish, and inspiring, while preserving its timeless values.