T H E
The Hungry Bear — Modern Indulgence with Heritage Roots
Brand Visual
A vibrant brand visual system, bringing the identity to life across product visuals, packaging, key visuals design.
Services
Creative Direction
Client
Blue Bear Dessert
Year
2025
HUNGRY
Role | Brand Strategy & Creative Direction
Scope | Brand Identity • Packaging Design • Key Visual System • Kiosk Design
BEAR
A bold, lifestyle-led key visual showcasing Tiramisu in Cup as a personal indulgence. Colour-coordinated styling and expressive moments reinforce flavour variety, individuality, and the message “Tiramisu. Your Way!” across campaign visuals.
About The Key Visual and Campaign Visual
Eco-friendly kraft bags and pastel-toned packaging extend the brand’s visual identity beyond the dessert. Playful colour gradients and clean logo placement enhance unboxing appeal while maintaining clarity and consistency across takeaway and beverage formats.
About The Packaging Design
The kiosk design translates the brand’s bold visual language into a compact retail space, using clean structures, warm tones, and clear menu presentation. The layout prioritises visibility, approachability, and smooth customer flow while maintaining a strong, recognisable brand presence in high-traffic environments.
About The Kiosk Design
End Note |
A bold, expressive brand presence across digital and physical touchpoints.