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2022 Brand Concept Project
A cinematic wellness experience inspired by timeless architecture, quiet luxury and contemporary spatial design.
Industry
Beauty / Wellness
Client
D.O.A
Year
2022

THE BRAND FOUNDATION
LUXURY BEGINS WITH IDENTITY
A symbol crafted to embody timeless beauty, artistic refinement and architectural elegance.


THE LOGO IDENTITY
OF D.O.A
SYMBOL OF TIMELESS BEAUTY
Refined through art, science and architecture. Designed to inspire confidence and elevate every experiencce.

THE BRAND'S LANGUAGE
Every material, tone and typographic detail was curated to express a world of refined luxury and quiet confidence.


THE MATERIAL STORY
Inspired by timeless architecture and elevated hospitality experiences.

BRUSHED
CHAMPAGNE METAL.....

........TRAVERTINE STONE

....WALNUT WOOD VENEER

.......DARK MARBLE WITH VEINS

...........TEXTURED SMOKED GLASS

....DEEP BURGUNDY VELVET

THE BRAND FOUNDATION
LUXURY BEGINS WITH IDENTITY
A symbol crafted to embody timeless beauty, artistic refinement and architectural elegance.






timeless — architectural — premium
Designed as the gateway into the world of D.O.A.
A contemporary façade infused with timeless architectural language.

THE BRAND EXPERIENCE
luxury extends beyond space

timeless beauty.artfully refined

| BRAND IDENTITY | SPATIAL EXPERIENCE | LUXURY HOSPITALITY | WELLNESS ENVIRONMENT |
D.O.A — Timeless Luxury Wellness
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